ALL IN THE DETAILS:
Our Keepsake Packaging
December 02, 2020Brand
Our Keepsake Reusable and Sustainable Packaging
Pagerie is a luxury pet brand offering sustainable pet accessories designed for discerning pet owners globally. In this series, All in the Details, we break down the distinct aspects that make Pagerie a leader in ultra-luxury pet craftsmanship—blending elegance with sustainability for the companions that bring us joy.
Pagerie’s luxury pet accessories may be designed for your pet, but the unboxing experience is just as much a luxury gift for pet owners.Whether it’s a beautifully crafted collar like The Sisi or another timeless piece, each item arrives in packaging designed to complement its premium quality and craftsmanship.
When we designed our eco-friendly pet packaging, we had a few things in mind—it had to be beautiful, elevated, sustainable, and ultimately, a keepsake box worthy of its contents. And we believe we’ve done just that. Even the organic cotton tag used to pull out the recyclable cardboard drawer reflects our commitment to sustainable luxury for pets.
From the whisper of the tissue paper to the texture of the box, each element is made to be reused and reclaimed. Imagine Pagerie packaging under the Christmas tree. You already invested in something of quality, so you don’t even have to wrap it up.
Here, our founder Mandy Madden Kelley shares her vision for the packaging, which can be best described as a gift in itself.
Q: When giving direction for your packaging, what were the non-negotiables?
A: The number one priority was the quality of the keepsake box. I also wanted our luxury pet accessories to be inside a dust bag within the box, ensuring a premium unboxing experience. The packaging should be something you can repurpose—whether for storing Pagerie pieces, your makeup, or even your socks. I wanted this box to be beautiful and durable, so that it can be reused sustainably by the customer.
Q: It feels like a keepsake due to its sensorial aspects. Why was this important?
A: It's the idea that purchasing Pagerie is about quality, the experience, and the journey. We wanted our customers to not only enjoy the luxury pet accessories for their pet but also appreciate the packaging as part of the experience. The soft tissue paper and the textured keepsake box create a more personal connection—an introduction to what’s inside. It really is a gift before the gift.
We also wanted the packaging to be sustainable and long-lasting. It’s designed to be reused and repurposed, ensuring it remains a timeless piece for years to come. With a lifespan of 5 to 10 years, it’s not just packaging—it’s a thing of beauty and craftsmanship in itself.
Q: Pagerie's packaging is like receiving a gift, even if it's one for your dog. What sort of emotions did you want for the customer to pick up on when opening?
A: I wanted them to feel like we truly care about the owner’s experience as much as we care about the pet. When we thought about the whole luxury unboxing experience, we always imagined that the owner would be unboxing everything with their pet next to them, making it a shared moment of joy.